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... customers can personalise the app to their local woolworths supermarket and create an aisle ordered shopping list, making it easier to navigate the store ... innovation program manager at woolworths supermarkets, has fakira said, “customers are constantly telling us that they want an easier way to find products on supermarket shelves ... now customers can tailor their app to their local woolies, create a shopping list by scanning the barcode of products at home and be reminded of exclusive everyday rewards offers and catalogue specials while they’re in store ... this is an innovative use of technology that will give our customers the ability to create a shopping list and use it to navigate around their local store all from the palm of their hand,” said mr fakira ... features available on the woolworths app for iphone include: ... finding your nearest store via gps, save a preferred store, see store details, opening hours and services of each supermarket e ... customers can download the woolworths app for iphone for free by searching for the word “woolworths” in the app store ... rival supermarket coles offers a shopmate app, which allows customers to find recipes, create shopping lists, and browse products and special offers